Live Event Social Media Service
Social media is an important part of conferences and events. Streaming live feeds on social media platforms allows brands to connect with audiences and collect feedback. Followers can also participate from all over the world and feel part of an event even if they’re thousands of miles away.
Today, you’d be hard pushed to find a TV programme or sports event that doesn’t have its own Facebook page or Twitter hashtag feed streamed onto your TV screen, encouraging audiences to engage with, and comment on, the show or game; a prime example being The Million Pound Drop. Even the Royal Wedding had its own Facebook feed and live chat on ITV!
However, despite many benefits, if not planned and carried out properly, live social media streaming can be potentially fatal to brands. Unfortunately there will always be a minority of people who take pleasure in hijacking brands and posting offensive content and, in today’s social media society, something that is uploaded for seconds can quickly become viral. It’s therefore important that brands using social media during live events make sure they manage it properly and moderate content. Several solutions include pre moderation, frequent manual checks, clear upload guidelines, real-time response to comments, banning anonymous posting, spam checks and crisis PR plans.
Ellmore Digital social media experts can be hired to come to your event and provide live event updates for your website or Facebook, Twitter and Instagram platforms. We understand the impact of live event social media updates and can help you drive traffic and conversions to your website and engage with your customers, enhancing your brand experience. In fact we’ve worked on a range of events from small, local charity fundraisers to national conferences and international races.
Recent Events We have Covered:
- Bully Banks Brolly Day Protest & Parliamentary Lobby - London UK - February 2014
- CrossVegas Cyclocross Race - Las Vegas USA - September 2014
- Milton Keynes World Cup Cyclo Cross - Milton Keynes UK - November 2014
- British Cycling National Road Championships - Lincoln UK - June 2015
- Lincolnshire Fireworks - Lincoln UK - November 2015